By Allison Smith This story was first published by Digiday sibling ModernRetail

Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle East pressure supply chains.

“Elevated costs in fulfillment and logistics have increased the cost of operating across the industry. We have absorbed these increased costs so far,” the company wrote in an announcement to sellers. “When costs remain elevated, we implement temporary surcharges on our fulfillment fees to recover a portion of the actual cost increases we are experiencing.”Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Alyssa Mercante Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on Instagram, TikTok, or YouTube.

It’s a clear attempt to build up a robust creator space on a somewhat untapped platform, and there are some benefits for creators and brands alike. Awkwardly, just a few days after the announcement, Meta (and YouTube) were found liable in two separate court cases for harming teenage and younger users via misleading them and deploying addictive tactics.

Digiday spoke with five leaders in the influencer marketing and creator agency space to see if Facebook is a viable option for creators, how it can retain talent, and if Meta’s recent legal woes will change things. For them, Meta’s creator push signals a shift toward more platform agnosticism, and a desire to reach Facebook’s massive distribution.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Anna Hensel This story was originally published on sister site, Modern Retail.

As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t use AI, and what their guiding principles are as they experiment with seemingly endless use cases.

E.l.f. Beauty’s guiding principle is simple, according to its chief digital officer, Ekta Chopra. People are its purpose and, therefore, even as it uses AI for more and more tasks, it will always keep humans in the loop. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Headlines Team Today the traditional college search is undergoing a structural transformation. For decades, the process was linear and often labor-intensive: students navigated a fragmented landscape of university websites, scrolled through disparate program pages, and manually cross-referenced tuition costs with labor market outcomes. Now, that model is being replaced by a sophisticated, AI-driven ecosystem where students form life-changing decisions without ever clicking a “dot-edu” homepage.

Arjun Arora, founder of the AI-native student success platform Advisor AI, views this not as a mere technological update, but as a fundamental shift in how educational institutions must engage with their future learners.

From Search Bars to Conversations

The primary differentiator in the modern student journey is the move from searching to “conversing.” Traditionally, a student had to visit ten different web pages to compare results step-by-step. Now, conversational AI systems allow students to start with broad, ambiguous questions and narrow them down to specific areas of interest within minutes.

“These systems provide a summarized view of programs (covering cost details, degrees, and career pathways) in a single, simple interface,” Arora notes. This transition does more than just aggregate data; it fundamentally reduces the cognitive load and stress associated with college planning. By providing immediate, synthesized answers, AI enables more informed decision-making at a pace the traditional web simply cannot match.

The Institutional Stakes: Visibility and Veracity

As students increasingly rely on AI-generated answers, universities face a new kind of existential risk. If an institution’s data is not accurately represented or surfaced within these models, they risk becoming invisible in the very “room” where decisions are being made.

However, the risks extend far beyond mere marketing visibility. Arora emphasizes that because AI is now embedded in the core moments that shape student outcomes, the stakes are institutional, ethical, and human.

The Trust Deficit If an AI system recommends a specific major or career path, both the student and the advisor must be able to peel back the curtain. “Transparency means clearly communicating the reasoning behind AI-driven insights,” says Arora. If a student senses a “black box” approach or doubts the advice given, they will cease to engage. In the digital-first era, once institutional trust is lost, it is nearly impossible to rebuild.

The Danger of Automated Bias Perhaps the most significant risk is the amplification of existing inequities. AI systems learn from historical data; if that data reflects societal biases, the AI may inadvertently gatekeep opportunities. For instance, an AI might recommend a specific field to a student because “students with your background” historically succeed there. If that recommendation is rooted in demographic patterns rather than an individual’s skills or aspirations, the technology limits opportunity rather than expanding it.

A Journey of Personalized Guidance

While the discovery phase is the current focus of the AI hype, Arora argues that the true potential of the technology lies in what happens after a student finds a school. Discovery is merely the first step in a much longer journey of creating a plan, adapting to challenges, and finding community.

Modern AI-native infrastructure, like that built by Advisor …read more

Source:: Social Media Explorer

By Alyssa Mercante As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content.

That gap has created an opening for platforms promising to unify those workflows. Influencer marketing platform CreatorIQ and AI-native customer experience management platform Sprinklr have partnered to build a connected operating model that combines creator intelligence, social media management, and paid amplification. 

CreatorIQ’s chief partnerships officer Tim Sovay told Digiday early testers include a leading global streaming platform, a multinational e-commerce conglomerate, and a consumer software company, though he pronoun wouldn’t give names — or early results.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Lee Odden I think it’s safe to say that B2B influencer marketing has reached an inflection point.
What was once a bit experimental is now solidly a part of the B2B marketing mix. According to our research, 85% of B2B marketers are using influencer marketing, and 43% say they’re seeing outstanding results. That number rises to 79% for  mature programs.
And yet, even though adoption is pretty widespread, a lot of programs still underperform.
Our research which surveyed hundreds of B2B marketers also found that 48% struggle to identify the right influencers and 47% struggle to measure results. In other words, many brands are doing influencer marketing, but they’re not doing it well. Budgets are rising and the number of influencers to choose from is also increasing. So what’s the problem?
Without the right planning, insight and aligned expectations, there are a number of consequences for poorly executed influencer programs including:

Difficult in proving ROI: Without clear measurement, influencer marketing cannot be tied to pipeline or revenue, making it one of the first areas cut when budgets tighten.
Poor influencer fit leading to wasted spend: Choosing influencers based on reach instead of relevance results in low engagement, weak credibility, and minimal business impact.
Short-term campaigns with no compounding value: Relying on one-off activations prevents relationship-building and sustained influence, leading to inconsistent results and lost momentum.
Fragmented execution across marketing channels: Lack of integration isolates influencer efforts, reducing amplification, weakening messaging consistency, and limiting overall performance.
Loss of authenticity and audience trust: Overly controlled or scripted content undermines credibility, making influencer collaborations feel like ads instead of trusted recommendations.

Clearly the intent of a well planned influencer program is to build brand trust and authority to drive greater visibility, engagement and decision confidence. So before launching an influencer or creator program, make sure you get answers to some of the most essential questions. These are answers that can help inform the strategy, execution, and long-term impact of your influencer marketing efforts.
Here are some of the most important questions we’re hearing from B2B brands about influencer and creator marketing – and answers.
What is the best way to identify, source, and vet B2B influencers?
The best influencer identification starts before you ever search for a name. First, define the topics your brand needs to be influential about and that matter most to your buyers. Then map those topics to stages of the buyer journey so you can align the right type of influencer to the right content. A recognized thought leader may be ideal for top-of-funnel awareness content, while a practitioner with hands-on experience may be more credible for mid-funnel solution comparisons. Internal executives can strengthen bottom-of-funnel trust and authenticity. With that strategic foundation in place, vetting becomes much more focused. According to our B2B Influencer Marketing Research, the most effective B2B influencer programs prioritize these qualities when evaluating potential influencer and creator partners:

Trustworthiness as perceived by the target audience
Relevance of the influencer’s audience and network to your ICP
Professional credentials and industry experience
Subject matter expertise aligned to your brand’s answer topics

Influencer Marketing technology platforms can accelerate …read more

Source:: Top Rank Blog

By Michael Bürgi In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as courts in New Mexico and California ruled that they were found liable for harming young users (read teenage and younger) by using addictive tactics.

Although the actual amounts of damages represent not even pocket change for the tech giants ($6 million in total in the California cases and $375 million against Meta in the New Mexico case), the specter of a tidal wave of similar lawsuits following the same blueprint could deal them a reputational blow similar to the Stop Hate for Profit boycott campaign that swelled up in the summer of 2020.

But here’s the reality, whether you like it or not: That effort spurred a short-term burst of advertisers leaving, but it was in fact short-lived. Within months most had returned in some form or another. And one major holding company executive said he expects little no impact on ad sales this time around.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Headlines Team Buying new windows should be straightforward. In reality, the process is full of technical jargon, competing products, and salespeople who make everything sound equally important. This guide cuts through all of that and focuses on what actually matters when you’re shopping for vinyl windows — so you walk into the process informed and walk out with a product you’ll be happy with for decades.

Frame Construction: The Foundation of Everything

The frame is the most important part of a vinyl window and the one that gets the least attention in most buying conversations. Not all vinyl frames are created equal. Budget frames use thin-walled profiles that flex over time, lose their shape in extreme temperatures, and allow air infiltration around the edges.

Quality vinyl frames use multi-chamber construction — multiple hollow chambers inside the frame that trap air and resist heat transfer — along with reinforced profiles that hold their shape through decades of expansion and contraction cycles. Precision-welded corners are another sign of a well-built frame. Welded corners are structurally stronger and more airtight than mechanically fastened ones, and they hold up significantly better over the long run.

When you’re comparing products, ask specifically about frame construction. If a salesperson can’t explain it clearly, that tells you something.

Glass Package: Where Performance Lives

The glass package is what determines most of the window’s energy performance. At minimum, look for double-pane insulated glass with an argon gas fill between the panes and a Low-E coating on the glass surface. That combination significantly reduces heat transfer in both directions — keeping heat in during winter and blocking it out during summer.

Some manufacturers offer triple-pane glass, which adds another layer of insulation and is worth considering in very cold climates or for maximum noise reduction. For most homes in mixed climates though, a high-quality double-pane package with a good Low-E coating performs extremely well and costs less.

Pay attention to the spacer system too. The spacer is the material that holds the glass panes apart and maintains the seal around the edge of the unit. Warm-edge spacer systems made from non-metal materials outperform traditional aluminum spacers because they don’t conduct heat or cold at the glass edge, which is one of the most common weak points in window performance.

Warranty Coverage: What It Really Tells You

A warranty isn’t just protection — it’s a signal of how confident the manufacturer is in their own product. A strong warranty covers the frame, the glass seal, and ideally the glass itself including accidental breakage, on a non-prorated basis for the lifetime of the product. Non-prorated means the coverage doesn’t diminish the older the window gets. That’s the standard worth holding out for.

Warranties that exclude the glass unit, cap out after ten or fifteen years, or reduce payouts over time are red flags. Before you commit to any product, read the warranty terms carefully. For a detailed look at what comprehensive vinyl window warranty coverage actually includes, this vinyl window warranty coverage page lays out the specifics clearly.

Installation Quality: Just as …read more

Source:: Social Media Explorer

By Seb Joseph The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six holding companies have either exited or are auditing The Trade Desk. The dominant independent DSP’s stock is down roughly a third in 2026. And everyone involved is claiming, with varying degrees of conviction, to be acting in the client’s interest.

A cynic might note that transparency has always been this industry’s most useful weapon — deployed selectively, against whoever currently threatens your position in the chain. In the end, the only thing the supply chain agrees on is that someone else should open their books first. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday

By Headlines Team Gathering evidence is a critical component in the aftermath of an accident, serving as the foundation for any legal claims or insurance settlements that may arise. The collection of evidence not only helps establish the facts surrounding the incident but also plays a vital role in determining liability. In many cases, the outcome of a legal dispute hinges on the quality and quantity of evidence available. Without sufficient evidence, it can be challenging to prove fault or to substantiate claims for damages, which can lead to unfavorable outcomes for those affected.Moreover, the process of gathering evidence can significantly influence the trajectory of recovery for victims. It can provide clarity and assurance during a tumultuous time, allowing individuals to focus on their healing while ensuring that their rights are protected. The importance of evidence extends beyond the courtroom; it can also impact negotiations with insurance companies. Hiring a lawyer ensures that evidence is collected, preserved, and presented properly, increasing the likelihood of favorable settlements and protecting the victim’s interests throughout the claims process.

Documenting the Scene of the Accident

Documenting the scene of an accident is an essential step in the evidence-gathering process. This involves taking detailed notes about the location, conditions, and circumstances surrounding the incident. Factors such as weather conditions, road conditions, and visibility can all play a role in understanding how the accident occurred. Additionally, noting the time and date of the incident can provide context that may be relevant later on. This documentation serves as a factual basis that can be referenced in legal proceedings or insurance claims.In addition to written notes, it is beneficial to create a diagram of the scene. This visual representation can help clarify how the accident unfolded and illustrate the positions of vehicles or individuals involved. Such diagrams can be particularly useful in complex cases where multiple parties are involved or where liability is disputed. By thoroughly documenting the scene, individuals can create a comprehensive record that supports their version of events and aids in any subsequent investigations.

Collecting Witness Statements

Witness statements are another crucial element in building a strong case following an accident. Eyewitness accounts can provide independent perspectives on what transpired, which can corroborate or challenge the narratives presented by those directly involved. Collecting these statements as soon as possible after the incident is important, as memories can fade over time, and witnesses may become difficult to locate later on. It is advisable to approach witnesses calmly and respectfully, asking them to share their observations without leading them toward a particular conclusion.When gathering witness statements, it is essential to obtain contact information for each witness, as this allows for follow-up if further clarification is needed. Recording their statements—either through written notes or audio recordings—can ensure accuracy and provide a reliable reference point later on. In some cases, witnesses may be willing to provide formal affidavits, which can carry significant weight in legal proceedings. Overall, witness statements can serve as powerful evidence that bolsters a victim’s case and helps establish a clearer …read more

Source:: Social Media Explorer

By Sara Guaglione This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall sessions. Summit after summit, this continues to be the most pressing issue publishing execs say they are facing. But this time, they also focused on how that was lending more urgency to their direct reader revenue businesses like subscriptions and memberships.

Overheard at DPS

BuzzFeed’s future, The Economist Group’s restructuring, and more.

Overheard at DPS

At the Digiday Publishing Summit in Vail, Colo., this week, publishing execs couldn’t help but lament about search traffic declines, and how this was leading them to try to find new ways to connect with readers and make money.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday

By Adam For many founders, social media becomes a priority only after a company is officially launched. Profiles are created, logos are uploaded, and a few introductory posts go live. But by then, a valuable opportunity has already been missed.

In 2026, social media is no longer just a promotional tool—it is part of the foundation of a business. The most effective companies begin building their presence well before launch day, using social platforms to validate ideas, attract early audiences, and shape their brand identity from the ground up.

Why Social Media Should Start Early

Starting social media before launch allows founders to document the journey rather than just announce the result. This approach creates authenticity and builds anticipation.

Instead of asking, “How do I get customers after launch?” the focus shifts to, “How do I bring people along while I build?”

Early engagement can lead to:

A ready-made audience at launch

Direct feedback on products or services

Increased trust through transparency

This is particularly important in competitive markets, where attention is limited and trust takes time to build.

Define Your Position Before Your Product

Before creating accounts or posting content, it is essential to define what the company stands for. Social media amplifies identity, so clarity at this stage prevents confusion later.

Key questions to answer include:

Who is the target audience?

What problem does the business solve?

What tone and voice will the brand use?

Interestingly, many founders focus heavily on the legal and administrative steps—such as how to set up a company in UK —while overlooking the parallel need to establish a digital presence. Both processes should happen together, not sequentially.

Choose Platforms Strategically

Not every platform is necessary. The goal is to focus on where the target audience is most active.

For example:

LinkedIn works well for B2B and professional services

Instagram and TikTok are effective for visual and consumer-driven brands

X (formerly Twitter) is useful for thought leadership and real-time engagement

Starting with one or two platforms allows for consistency and quality, which is more valuable than being present everywhere without a clear strategy.

Build in Public: The Power of Transparency

One of the most effective pre-launch strategies is “building in public.” This involves sharing the process of creating the business—ideas, challenges, decisions, and milestones.

This approach has several benefits:

It humanizes the brand

It creates a narrative people can follow

It encourages engagement through feedback and discussion

For example, a founder might share:

Early product concepts

Branding decisions

Lessons learned during development

This type of content often performs better than polished promotional posts because it feels real and relatable.

Content Before Conversion

At the pre-launch stage, the goal is not to sell—it is to connect. Content should focus on providing value, sparking interest, and building relationships.

Effective content types include:

Educational posts related to the industry

Behind-the-scenes updates

Personal insights from the founder

Short-form videos explaining the problem being solved

This approach positions the brand as knowledgeable and trustworthy before any transaction takes place.

Create a Consistent Visual Identity

Even before launch, visual consistency matters. A recognizable style helps build familiarity over time.

This includes:

A consistent color palette

Simple, clean graphics

A unified tone across posts

The branding does not need to be perfect from day one, but it should …read more

Source:: Social Media Explorer

By Kimeko McCoy Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google.

Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream Cheese at Kraft Heinz.

“People are not typing ‘cream cheese’ into Google,” Zingle told Digiday. “Where we are trying to integrate is more into the actual recipes and the usage occasions, as opposed to just buying branded search terms.” Zingle declined to specify how much the CPG brand is spending on retail media.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Headlines Team Introduction

Chimneys are built to handle years of exposure, but homes in coastal environments often place them under even greater stress. On Long Island, moisture in the air, wind-driven rain, and seasonal weather changes can gradually wear down chimney materials faster than many homeowners expect. What appears to be minor surface aging may actually be the beginning of more serious deterioration that affects both performance and structural stability.

Why Coastal Conditions Are Hard on Chimneys

Long Island homes face environmental conditions that can be especially demanding on exterior masonry. Moisture is a constant factor, whether it comes from rain, humidity, salt-laden air, or winter precipitation. Because chimneys sit above the roofline and remain exposed year-round, they absorb repeated contact with these elements from every direction.

Over time, this exposure can weaken mortar joints, erode protective surfaces, and allow water to penetrate deeper into the structure. Even a well-built chimney can begin to deteriorate sooner when moisture is allowed to enter and remain trapped inside brick, mortar, or concrete components.

How Moisture Gets Into the Chimney System

Water can enter a chimney in several ways. Cracked mortar joints, worn brick surfaces, deteriorated crowns, damaged flashing, and missing chimney caps all create openings where rain and moisture can get inside. In coastal areas, repeated dampness may prevent these materials from drying out as thoroughly as they would in less humid conditions.

Once moisture enters the chimney, it tends to create a chain reaction. Masonry absorbs water, and that moisture can gradually weaken the internal bond between materials. During colder months, trapped water may freeze and expand, making small cracks wider and loosening masonry further. This repeated cycle can shorten the life span of the chimney much faster than homeowners realize.

The Effect of Salt Air and Humidity

Coastal air presents an added challenge because it often carries salt and elevated humidity. While the effects may seem gradual, salt exposure can accelerate surface wear and increase stress on masonry and metal components alike. Flashing, caps, and other protective parts may corrode more quickly, while brick and mortar remain in near-constant contact with damp conditions.

Humidity also contributes to prolonged moisture retention. Instead of drying quickly after rainfall, the chimney may remain damp for extended periods. That ongoing saturation makes it easier for the masonry to break down over time, especially when combined with temperature fluctuations and seasonal storms.

Common Signs of Moisture-Related Chimney Damage

Many signs of chimney deterioration begin subtly. Homeowners may notice cracked mortar, white staining on the exterior, loose bricks, rust on metal components, water stains near the fireplace, or a musty odor inside the home. Spalling brick, where the face of the brick begins to flake or break away, is another common sign that moisture has been affecting the masonry over time.

These warning signs should not be dismissed as purely cosmetic. In many cases, they indicate that the chimney is already absorbing water and beginning to lose structural strength. The sooner these issues are evaluated, the easier it is to prevent more advanced damage.

Why Small Moisture …read more

Source:: Social Media Explorer

By Ronan Shields The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces. 

And with headcounts across the board facing cutback after cutback, meaning they have to do more with less, it’s enough to prompt campaign management teams to consider a career pivot. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday

By Michael Bürgi The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels sometimes like kabuki theater, with larger-than-life protestations and apparent action, but little substance behind what’s being expressed.

That’s been a bugaboo for Bob Lord, veteran media executive who a year ago joined Horizon Media Holdings as president and has been a principal architect of the independent media agency group’s AI strategy. Lord delivered a keynote address to the Advertising Research Foundation’s Audience X Science conference in New York last week, addressing what he sees as a lack of transparency in the entire sector — but something that AI can address and improve. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday

By Headlines Team Noam Glick spent years learning the law from the inside — watching how large companies defended themselves against employee claims and studying how those defenses were constructed. When he switched sides in 2014, he brought that institutional knowledge with him. The result is Glick Law Group, a Los Angeles-based firm that represents employees exclusively and draws on a background few plaintiff-side attorneys can claim.

From Environmental Policy to the Courtroom

Noam Glick’s path to employment law was not direct. He began his academic career at the University of California, Santa Cruz, earning a degree in economics and environmental studies. That interdisciplinary focus — understanding both markets and ecosystems — signaled an early interest in systems and the people affected by them. He deepened that interest with a Master’s in Public Policy from the University of Michigan, then moved to Washington D.C. to work as an environmental policy consultant.

Policy work gave Noam Glick a clear view of how rules are written and who benefits when they are enforced. It also clarified what he wanted to do next. Advocacy — direct, consequential, and personal — drew him toward law. He enrolled at Loyola Law School in Los Angeles, where he graduated cum laude in the top 10% of his class, earned a full-ride scholarship, and served as an editor of the Loyola Law Review. After graduation, he secured a federal clerkship with the Honorable Gary Klausner of the U.S. District Court, Central District of California — a placement that sharpened his understanding of federal civil litigation at the highest level.

Years on the Defense Side — and What They Revealed

Following his clerkship, Noam Glick joined the defense bar. He worked at several of the most respected law firms in the country, defending large corporations against employment claims brought by workers. He was effective. He understood how defense teams built their cases, where they pressed, and where they held back.

But the work became increasingly difficult to reconcile with his own values. In the plaintiffs he was fighting, he saw people he recognized — employees who had been passed over, retaliated against, wrongfully terminated, or denied wages they had rightfully earned. Many of them had legitimate grievances and no real voice. The asymmetry was hard to ignore.

That recognition became a turning point. Noam Glick concluded that his skills — honed over years of high-stakes defense litigation — were more useful on the other side of the table. In 2014, he left the defense world and founded Glick Law Group.

A Practice Built on Institutional Knowledge

What distinguishes Noam Glick’s approach is what he brought with him from the defense side. He understands how large employers think about employment disputes, how they evaluate risk, and how their legal teams structure a defense. That perspective shapes how he builds and presents his cases on behalf of workers.

Glick Law Group represents employees in matters touching on worker’s rights, employment law, consumer protection, and environmental protection. The firm’s focus is deliberate: by representing only employees, Glick Law Group avoids the …read more

Source:: Social Media Explorer