European publishers are getting hit harder by AI bot scraping, report finds

August 14, 2026

By Sara Guaglione European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why.

A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate to crawlers what they can and cannot scrape – ignored more often.

Here are the main findings from that report, based on TollBit’s analysis identified AI bots from 40 scraping vendors across 3,906 publishers:Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday