Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes

September 11, 2026

By Seb Joseph Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead. But in my defense, it felt right to wait until the hot takes, livestreams and articles on the fallout died down a bit. If you’ve got the stomach for more, read on for where the industry stands on this.

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Source:: Digiday