Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
By Tim Peterson This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
The outcomes upfront
Scott Pelley’s exit interview, Accenture Song’s Whalar acquisition and more
The outcomes upfront
Outcome-based buying isn’t coming into the upfront this year, but this could be the year that brings outcome-based buying into the upfront in the coming years.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more
Source:: Digiday

















