Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

June 10, 2026

By Tim Peterson This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

The outcomes upfront

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The outcomes upfront

Outcome-based buying isn’t coming into the upfront this year, but this could be the year that brings outcome-based buying into the upfront in the coming years.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday