How a German publisher JV is turning LLM visibility into a premium brand buy
By Jessica Davies Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it as a brand product.
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.
Called AI Brand Voice, the offering bundles an AI visibility audit, content strategy, AI-optimized branded content and ongoing optimization across roughly 300 specialist titles, spanning technology, finance, beauty, health and luxury, including Chip, Elle and Grazia. BCN claims the JV reaches around 63 million users across the three publishing houses. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday

















