Marketers embrace AI across workflows, but questions over guardrails and job impacts remain
By Kimeko McCoy
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Marketers are handing over more of the marketing process to AI tools. Rather than operating within specific rules and guardrails, marketers have adopted a loose framework that’s constantly shifting.
Marketing execs are pushing for company-wide AI adoption, expecting everyone to use AI tools to expedite brainstorming, scale creative ideas and win client business. That expectation exists without a universal line in the sand for where machine learning ends and human ingenuity begins. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday

















