Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

June 04, 2026

By Sara Guaglione This week’s Media Briefing dives into Perplexity’s uphill battle to rebuild publisher trust while fending off a growing list of copyright lawsuits.

Perplexity’s latest “trust” pitch to publishers

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Perplexity’s latest ‘trust’ pitch to publishers

The words “trust” and “trustworthiness” came up at least a dozen times during a presentation by Perplexity’s head of publisher partnerships, Jessica Chan, at an IAB Tech Lab event last Thursday.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday