Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
By Michael Bürgi Ending up your first six weeks as global CEO of an agency holding company that’s been struggling with a major retention of a global client is pretty solid. So it has been for Takeshi Sano, who at the end of March took over Dentsu.
On Friday, Heineken announced the winners of its global media, production and creative review, keeping its global media business parked at Dentsu. (Publicis will handle “global secondary production” as well as creative for the Heineken brand itself, while Publicis, WPP, and Stagwell will handle various creative work for its other brands — Amstel, Birra Moretti, Desperados, and Tiger.) This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more
Source:: Digiday

















