Online Marketing News: A More Goal-Friendly Facebook, AdWords Gets Structured, Instagram Adds More Ads

September 11, 2015
Aaron Polmeer

By Ben Brausen

Google Algorithm Updates – 2003 to 2015 [Infographic] – Having trouble staying up with Google’s algorithm updates? Not sure if you’re dealing with Pandas or Penguins – or even Hummingbirds, for that matter? No idea what I’m talking about? Have a look at this infographic to see what’s happened and where we’ve been. OnCrawl

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews – A new study revealed that online reviews impact 67.7% of respondents’ purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process. Moz

Instagram Ad Rollout Will Make It the Top Media Buy: New Research – Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget. Social Media Examiner

Updated Facebook Conversion Lift Tells Advertisers Which Campaigns Work Best for Their Goal – This week, Facebook added new capabilities to Conversion Lift that help marketers understand exactly which of their Facebook ads are driving their ad objective best. The updated Conversion Lift measurement tool helps advertisers make more informed marketing choices, so they can continue to grow their business. Facebook

New Image Options Coming to Twitter – Stickers, GIFs, Overlays – One of the more interesting elements to note from the recent MTV VMA Awards – aside from it being the most tweeted about, non-sports event in history – was the use of new Twitter image options by some celebrities at the event. Social Media Today

Facebook Testing New, Immersive Mobile Ad Format – Back in June, at the Cannes Lions Festival in France, Facebook didn’t have any new products to show. But they did have a preview, a mock-up of what they envisioned Facebook ads might soon look like. Social Media Today

Report: Twitter is Growing as a Real-Time News Platform – Social media has become the way people get news nowadays. The digital and mobile revolutions have lead people away from print content consumption to getting most of their news through their social networks. Twitter has specifically been instrumental in spreading and shaping news about events and social unrest both near and far. SocialTimes

Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day – If 4 billion daily views has become something of a milestone for leading online video platforms like YouTube and Facebook, Snapchat has just crossed this threshold with confounding velocity. Entrepreneur

Mobile to Surpass Print in US Media Ad Spend This Year – Almost one-third (31.6%) of US media ad spending will be allocated to digital media this year, with mobile capturing the majority share of that spending, estimates eMarketer in a recent forecast. In fact, for the first time, the share of media ad spending allocated to mobile (16.6%) will exceed the share allocated to print (15.8%). MarketingCharts

59 Percent Of Retailers Have Already Started Their Holiday Promotions [Survey] – In addition to starting earlier, retailers are also planning to offer more holiday promotions than last year. Marketing Land

Only 17% of Brands Have The Ability To Fully Analyse The Customer Journey – A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.  Econsultancy

Google AdWords Rolls Out Structured Snippets – Last week Google released a new ad extension for AdWords – structured snippets. This is similar to an ad extension Google released in March, dynamic structured snippets, which automatically pulled into your ads based on your website categories. Search Engine Watch

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: OnCrawl

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