The Home Depot sees Hispanic market as a ‘huge growth opportunity’

July 10, 2026

By Mitchell Parton This story was originally published on sister site, Modern Retail.

While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.

Customers often come to The Home Depot and other home improvement retailers to solve a problem or take on a project — especially working professionals like remodelers, painters, electricians, plumbers and other contractors. Taryn Dominie, senior director and head of industry for Orange Apron Media — The Home Depot’s retail media network — said the diversity of the growing soccer fan base mirrors that of its customer base, especially among its pro customers. “A good majority of our pro customers are multicultural, and [The World Cup] just gives us a way to really connect in a deeper, more meaningful way with those pro customers,” she said.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday