The Rundown: Google’s legal woes with ad tech rivals
By Digiday Editors Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case.
The developments bring Teads in lockstep with fellow ad tech companies Magnite, OpenX, and PubMatic, and come ahead of its scheduled August 6 earnings disclosure, with the outfit — the result of a $1 billion merger deal with Outbrain — issuing an ominous warning that Google may take “retaliatory actions” for its legal filing.
Below is a quick rundown of the latest legal allegations, which are just the latest in mounting legal woes the online advertising giant now faces from both its peers in the programmatic advertising sector, a growing list of publishers seeking legal restitution over its ad tech suite, not to mention government entities across the globe.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday

















