The state of generative AI in the creator economy

May 04, 2026

By Alyssa Mercante As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives.

While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed brands would prefer the raw, human realness that creators bring to social media platforms and that the public’s general disdain for content made wholly by AI meant some influencers would avoid its usage, or potentially choose to disclose it.

Those were the vibes at the end of 2025. But nearly five months into 2026 it’s clear that generative AI has embedded itself into creators’ workflows and processes, and, in some cases, their content — for better and worse.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday