Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
By Kimeko McCoy Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform.
Last month, The League launched its first LinkedIn campaign, “Network here. Find me on The League.” It worked with 10 LinkedIn creators — founders and entrepreneurs — who were also verified League members. It’s part of the dating app’s larger efforts to retool its media mix, exploring more niche channels outside of the usual suspects, like Meta and TikTok. The League declined to share specific media spend or marketing budget figures.
More intentional mindset
Increasingly, LinkedIn is catching consumer brand marketers’ attentions, said Noah Mallin, founder of Mallination, a marketing consultancy.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday



















