Why Target killed its creator program, launched 2 new ones

May 13, 2026

By Mitchell Parton This article was first published by Digiday sibling Modern Retail.

Target has completely reengineered its creator ecosystem through two distinct new programs.

In April, Target told creators that it would sunset its previous creator program in May, Ad Age reported. The retired program was commission-based and allowed creators to build out digital storefronts.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday